Pepsi Unveils Smart Cans with Built-in Video Screens and AI Technology
Pepsi introduced smart cans at the Cannes Lions International Festival of Creativity, featuring all-around 3D screens that display high-definition video content, reimagining promotional products for brand engagement.These smart cans, developed over two years, serve as a "brand portal" and can display advertisements and sports content. They weigh 16 ounces but contain no liquid — these cans are a conceptual product designed to showcase Pepsi's "new visual identity." They aim to reinvent promotio